So the world cup is upon us, and I'm loving it. With my dual nationalities I can irritate the Scots by supporting the English, and just about everyone by supporting Germany! Bring it on!
The sporting pundits are almost in danger of being outweighed by the avalanche of media commentary on the 2014 batch of world cup ads. Not one to be left out, here's my take on the winners and losers in the 2014 Advertising World Cup
1. The sporting legends
The football super stars have been out there on mass, doing their bit for the sponsorship dollar. But just 'cause it's got it's got Messi in it, doesn't mean it's going to be a great ad. The bleak Adidas The Dream" All in or Nothing" ad captures the intensity of the game, but takes away the joy. Perhaps they tried to remedy that with the Beckham ad – but that's just too cheesy and seeing footballers frolic in their plush houses leaves me cold.
The Nike "winner stays on" ad has been much vaunted. Maybe it's because I'm not an eleven year old boy, but I just found it a bit confusing. Too many superstars spoil the broth? I'm a far bigger fan of their five minute film The Last Game – was ever Rooney a face made for cartoon! Great viewing.